Hilton Hotels & Resorts And Vivienne Tam Unveil Limited-Edition Slippers
Exclusive “Water Dragon” Slippers Celebrate One-Year Anniversary of Hilton Huanying Program for Chinese Travelers
August 09, 2012
SHANGHAI and MCLEAN, Va. - Marking the one-year anniversary of its global welcome program for Chinese travelers, Hilton Hotels & Resorts today unveils limited-edition "Water Dragon" slippers designed for Hilton by iconic international fashion designer Vivienne Tam. The signature slippers will be available beginning this month exclusively for guests of Hilton Huanying, the Hilton Worldwide program offering tailored welcome experiences for Chinese travelers at 70 participating hotels in 23 countries. Travelers can now find the slippers available for purchase on www.hiltontohome.com for $28 while supplies last.
The stylish slippers feature a mirrored design of two intricate inward-facing blue dragons swimming in a turquoise "sea" - a common symbol of optimism, harmony and fulfillment in Chinese culture. Featuring rich shades of blue inspired by the Hilton Hotels & Resorts signature color, the slippers celebrate the Year of the Dragon and are available in a men's and a women's size and made of soft terry cloth, plush cushioning at the toe and a textured sole.
"To give travelers a sense of comfort, I was inspired by the Chinese Water Dragon when creating these slippers exclusively for Hilton Hotels & Resorts," said internationally acclaimed fashion designer Vivienne Tam. "The Water Dragon bestows optimism, harmony and fulfillment, which are feelings we often seek when traveling. Although we may cross many oceans, home is the harmony within. I'm pleased to provide Chinese travelers staying with Hilton a warm welcome on their journeys."
Launched August 16, 2011, Hilton Huanying takes its name from the Chinese word for "welcome," and extends authentic experiences with amenities and services tailored to Chinese travelers. The program has grown to 70 participating properties in 23 countries across Hilton Worldwide's portfolio of brands, encompassing destinations popular among Chinese visitors --- from San Francisco, New York City and Hawaii to London, Tokyo and Sydney. The rapid growth of this program points to how quickly regions around the world are seeing an increase in arrivals from Chinese visitors. Globally, bookings in the first seven months of the year by guests originating in China increased 129 percent at Hilton Huanying participating hotels over the same period last year. Hilton HHonors, the guest loyalty program for Hilton Worldwide's ten distinct hotel brands, has seen an increase of enrollment within China by 81 percent this year, which demonstrates growing affinity among Chinese travelers.
"Vivienne Tam's East-meets-West signature design philosophy aligns with the authentic and contemporary experiences we share with our guests around the world," said Dave Horton, global head, Hilton Hotels & Resorts. "Caring for travelers with a global perspective and providing a warm welcome through programs such as Hilton Huanying are at the heart of who we are."
Hilton and Vivienne Tam are also offering shopping benefits in celebration of the one-year anniversary of Hilton Huanying. Members of Hilton HHonors and the Hilton Hotels & Resorts Facebook, Weibo and Twitter communities can save 20 percent on regular-priced merchandise while browsing Tam's new Fall 2012 collection on www.viviennetam.com. The exclusive offer is valid for purchases made August 15 through September 15, 2012 and shipped to U.S. addresses. Shoppers purchasing the slippers and other signature Hilton items on www.hiltontohome.com/VTHILTON can save 20 percent on their purchases through September 30 by entering code VTHILTON.*
Hilton is giving away limited supplies of the slippers to travelers engaging with @HiltonHotels on Twitter and the official Hilton Weibo channel. In addition to finding fashion tips from Tam on the Hilton Hotels & Resorts Facebook and Twitter pages, visitors to the lobby of Hilton New York Fashion District can get an exclusive preview of four signature looks from Tam's Fall 2012 collection, in advance of the collection's debut in retail stores. These looks will be on display from August 9 through September 15 at the Manhattan hotel (152 West 26th Street).
Travelers can access a list of participating Hilton Huanying hotels at www.hilton.com/huanying, or purchase the slippers at www.hiltontohome.com. To download images and access more information, visit http://news.hilton.com/huanying. Information in Chinese is available at www.hilton.com.cn and http://news.hilton.com.cn/huanying.
*Enter promo code VTHILTON at checkout to receive 20% discount. Discount excludes all mattresses and box springs. Discount does not apply to previous orders, and may not be combined with any other offer. Excludes shipping costs. Discount offer valid from 12:01 a.m. EDT August 9, 2012 through 2:59 a.m. EDT, September 30, 2012.
About Vivienne Tam
Vivienne Tam is one of the world's most passionate and symbolic designers in fashion today. She was born in Guangzhou, China, and moved to Hong Kong when she was three years old. Tam's immersion into this once British colony with its convergence of cultures has become the essence of her East-meets-West signature style. She earned her fashion degree from Hong Kong Polytechnic University before moving to fashion's global capital, New York. In 1994, Tam launched her signature collection of Eastern-inspired clothing with a modern edge on the New York runways and immediately captured the attention of design critics and fashionistas. Tam has made immeasurable contributions to the international fashion arena by offering stylish and high-quality designs that blend Eastern culture and Western modernity. Visit www.viviennetam.com for more information or to shop online. Connect with Vivienne Tam at www.facebook.com/viviennetamnyc and www.twitter.com/viviennetam.
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About Hilton Hotels & Resorts
For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world's travelers. With more than 570 hotels across six continents, Hilton Hotels & Resorts provides the foundation for memorable travel experiences and values every guest who walks through its doors. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests' evolving needs. Hilton Hotels & Resorts is a part of the award-winning Hilton Honors program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. Begin your journey at www.hilton.com and learn more about the brand by visiting news.hilton.com or following us on Facebook, Twitter and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,200 properties with more than 856,000 rooms, in 105 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.